As small business owners, we are busy taking care of so many different functions within our businesses that sometimes we neglect small details that can make or break our enterprises. Having a clear, cohesive, and compelling message embedded in our content and across all of our communication outlets is one such detail.
If your audience does not know who you are as a business, and how your products and services can answer a question or solve a problem they may have, they won’t consider that information buried treasure and try to dig it up on their own.
Your brand message, according to ThriveHive.com, strengthens your company’s values and reputation to the outside world and allows it to resonate with your ideal audience by inspiring, persuading, and motivating them to relate to your brand, and encouraging them to consider you as an option. Your brand message plays an important role in selling your products and services.
What is your brand message, and what is it conveying...
As a small business owner, you’re hoping to fill a specific need that big-business competitors can’t meet. This often means your customer base will be a niche market and in order to grow, you must embrace that niche.
Have you spent time in a grocery store lately? If so, you were probably amazed at the number of companies marketing to consumers preferring organic, gluten-free, low and sugar-free, preservative and antibiotic-free food products that were mostly unheard of only a few years ago.
As you can see just from your grocer’s shelves, many companies—both small and large—are embracing a more select audience. According to Forbes, embracing your niche market immediately gives you a leg-up on other businesses in the space. Choosing and targeting a market niche, whether demographic, geographic, psychographic, product-oriented or service, can position your company for scale-able success and leadership.
What is Niche marketing? According to ...