According to expert marketers and growth hackers, growth hacking and digital marketing stress experimentation, creativity and measurement to grow your business.
Whether your goal is to increase conversions, engagement, or retention, you can use growth hacks to accomplish it. For example, your goal is to attract new customers that you can sell to. Your marketing strategy may take on a broader focus and include a variety of activities to attract potential customers and engage them so that they can get to know, like, and trust you. However, a growth hacking strategy would focus on a specific, singular outcome--say get 10 new customers a day, and you would implement a series of highly defined, actionable tactics to achieve that one particular goal.
Most growth hacking strategies, like the nine we offer below, are small but effective adjustments you can make to your marketing plan that will help you achieve your growth goals without spending a lot of money.
1. Did you know...