As small business owners, we are busy taking care of so many different functions within our businesses that sometimes we neglect small details that can make or break our enterprises. Having a clear, cohesive, and compelling message embedded in our content and across all of our communication outlets is one such detail.
If your audience does not know who you are as a business, and how your products and services can answer a question or solve a problem they may have, they won’t consider that information buried treasure and try to dig it up on their own.
Your brand message, according to ThriveHive.com, strengthens your company’s values and reputation to the outside world and allows it to resonate with your ideal audience by inspiring, persuading, and motivating them to relate to your brand, and encouraging them to consider you as an option. Your brand message plays an important role in selling your products and services.
What is your brand message, and what is it conveying...