According to expert marketers and growth hackers, growth hacking and digital marketing stress experimentation, creativity, and measurement to grow your business.
Whether your goal is to increase conversions, engagement, or retention, you can use growth hacks to accomplish it. For example, your goal is to attract new customers that you can sell to. Your marketing strategy may take on a broader focus and include a variety of activities to attract potential customers and engage them so that they can get to know, like, and trust you. However, a growth hacking strategy would focus on a specific, singular outcome—say get 10 new customers a day—and you would implement a series of highly defined, actionable tactics to achieve that one particular goal.
Most growth hacking strategies, like the nine we offer below, are small but effective adjustments you can make to your marketing plan that will help you achieve your growth goals without spending a lot of money.
Are you an entrepreneur with your own small business? Or are you planning to start one soon? Having your own business is a goal for many people. For some, it means building something of your own, doing something that you are actually passionate about, and doing it the way you feel it should be done. For others, it’s a lifeline, a way to support their families.
We’ve all heard the dire statistics of far too many small businesses failing within their first five years, yet thousands of new businesses start up every year. And, that’s because we don’t believe those numbers will apply to us. We believe that our ideas are fail-proof, that we can make a go of it on passion and drive alone, and that the world will welcome with open arms what we have to offer. Unfortunately, if you and your business are going to thrive, you will need to lay a strong foundation for your business’ future.
What Motivates You
Entrepreneurism begins with an idea,...
As small business owners, we are busy taking care of so many different functions within our businesses that sometimes we neglect small details that can make or break our enterprises. Having a clear, cohesive, and compelling message embedded in our content and across all of our communication outlets is one such detail.
If your audience does not know who you are as a business, and how your products and services can answer a question or solve a problem they may have, they won’t consider that information buried treasure and try to dig it up on their own.
Your brand message, according to ThriveHive.com, strengthens your company’s values and reputation to the outside world and allows it to resonate with your ideal audience by inspiring, persuading, and motivating them to relate to your brand, and encouraging them to consider you as an option. Your brand message plays an important role in selling your products and services.
What is your brand message, and what is it conveying...
As a small business owner, you’re hoping to fill a specific need that big-business competitors can’t meet. This often means your customer base will be a niche market and in order to grow, you must embrace that niche.
Have you spent time in a grocery store lately? If so, you were probably amazed at the number of companies marketing to consumers preferring organic, gluten-free, low and sugar-free, preservative and antibiotic-free food products that were mostly unheard of only a few years ago.
As you can see just from your grocer’s shelves, many companies—both small and large—are embracing a more select audience. According to Forbes, embracing your niche market immediately gives you a leg-up on other businesses in the space. Choosing and targeting a market niche, whether demographic, geographic, psychographic, product-oriented or service, can position your company for scale-able success and leadership.
What is Niche marketing? According to ...
If you’re not selling your products and services online, or haven’t yet maximized this lucrative opportunity to reach hundreds or thousands of people a day with your message, you are leaving money on the table—a lot of money!
If you're a small-business owner like us, you know customers are at the heart of our business, and how important it is to continually build our customer base. However, we can start to feel overwhelmed and stretched incredibly thin by having to do the work required of our business, service our existing customers, and find new people to sell our products and services to.
An unfortunate reality, however, is that too often we focus on the urgency of the first two and neglect the third. Creating an effective online marketing campaign can help us attract a customer base vast enough to ensure the longevity and viability of our business. Yet for some of us, this can be very difficult. But, don’t worry, we’re here to help!...
By Julie Bawden Davis
As America gears up to celebrate Women's Equality Day, we take a look at mother-daughter businesses that are taking full advantage of today's entrepreneurial environment.
Women's Equality Day is on August 26. In 1973, Congress designated the day to commemorate the August 1920 ratification of the 19th Amendment granting women the right to vote. Today, it's a symbol of the long way women have come, and... the following inspiring mother-daughter businesses are making a difference together.
The landscape of women entrepreneurs is significantly changing with more entrepreneurs coming up. Dr. Williams-McMillan is a published thought leader in the most traditional sense while Erika Danina Williams is an accomplished leader with more than 25 years experience in the creative and financial services industries for many Fortune 100 corporations. The two founders of Color Your World Personal Development & Coaching, LLC are dedicated to making a difference in how women do business and live their lives.
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Entrepreneurship was once considered a man's domain, but according to a 2017 national study on the state of women’s entrepreneurship, commissioned by American Express Open [i], the number of women-owned businesses has been on the rise in the United States for the last two decades. The study reports that the number of women-owned businesses has grown more than 2.5 times the national average between 1997 and 2017 – a whopping 114%, compared to a 44% increase among all businesses. It also estimated that 11.6 million women-owned businesses in the United States – a total of 39% of all U.S. private sector firms – employed 8% of the total workforce (nearly 9 million people) and generated more than $1.7 trillion in revenues.
However, according to most indicators, women lag behind our male counterparts in growing our businesses beyond $50,000 in annual gross revenue.
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As we participate in the daily grind to create and promote our businesses, four of the most neglected areas for solopreneurs and leaders of home-based businesses tend to be: nurturing social/professional networks, striving for deeper levels of self-awareness, calling upon our creativity; and sustaining the acts of self-care. Tackling these areas can certainly help us work smarter.
By Melissa Swader
A sunny day in Phoenix, Arizona and I'm sitting in the lobby of the Kimpton Hotel Palomar Phoenix to meet two incredible women. In walks two original Chicagoans who moved to San Diego to begin a new journey to help empower other women. Not only are they mentors, visionaries, and influential to other women, they also happen to be mother and daughter.